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Reception
Moscow, Russia
123056, 21 Krasina street
Phone/fax: +7 (495) 739 57 65
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Restaurant contacts
Moscow, Russia
Phone: +7 (495) 951 59 27
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| INFORMATION |
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+7 (495) 951-02-22 |
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Arkady Novikov’s first project in the fast-food segment, the Prime Star chain is not your standard fast food. It’s an example of what a fast-food restaurant should be today. It’s fast food that’s healthy, convenient, and delicious. It’s not for nothing that the chain’s motto is “everything for the sake of flavor”. And it’s not difficult to see for yourself that that motto is taken seriously.
Prime Star is a modern chain of fast-food restaurants for modern people who care about their health and their appearance and who lead active lifestyles.
Prime Star is a place where you can get high-quality food quickly throughout the day. “Fast casual” is a new trend in the restaurant business that has been championed by the world’s most famous restaurateurs—a new concept in dining that allows people to remain gourmands even while keeping up with the harried pace of modern life. Even while leaving less and less time for food, people have become more demanding of it. A chain of sandwich places is a boon for the residents of a big city, as sandwiches are the ideal city food. The most simple food in the world—bread wrapped around some filling—can, when using the highest-quality ingredients, become cause for daily gastronomic celebrations.
New locations are planned for both the city center and for residential neighborhoods, as stand-alone restaurants and in food courts. The chain’s founders believe that the format is suitable for every area of the city. In some places, it would be a place especially busy in the morning hours; in others, at lunch time. Because at any time of day at Prime Star, you can find all-natural coffee, fresh pastries, a wide range of desserts, good sandwiches and wraps, salads, and even soups.
And all this abundance can, of course, be taken with you, in the restaurant’s specially developed to-go packaging.
It is simply the perfect restaurant format for an active resident of a big city. And there are even options at Prime Star for those who try to adhere to healthy ways of living. Of course, there’s nothing about a sandwich that is inherently unnatural—but the sandwiches here feature an especially diverse variety of ingredients and flavors, as do the salads, the soups, and the range of beverages, from mineral water to kefir.
And there are no preservatives—only fresh, natural ingredients are used in all Prime Star’s offerings.
Nothing is kept in the restaurant’s cooler longer than a day, making preservatives unnecessary. Anyone so desiring can track the origin of the fruit, vegetables, lettuces, and berries the restaurants use all the way to the soil in which they’re grown, at the Moscow Region farm Gorki-10. The chain has its own production-and-distribution center to which suppliers deliver their products and where certain items are produced and packaged and from which those certain items are subsequently sent out to the chain’s locations. The sandwiches, wraps, and salads are all produced in each restaurant’s kitchen, though. Prime Star’s menu could be the envy of not only any fast-food restaurant but also many coffee shops: sandwiches with chicken, salmon, mozzarella, pine nuts, tuna, roasted peppers, wraps with chicken, melon, vegetables, Greek salad, Caesar salad, two different kinds of soup daily, cakes, mousses, cheesecake, granola, fruit salads, an assortment of fresh pastries that is refilled every two hours, freshly squeezed juices, drinkable yogurts, different varieties of tea and coffee. There should be a choice even at fast-food restaurants, because “fast” is not at all a synonym for “bad”. And now you can assure yourself of that even when on the run.
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| © Copyright © 2019 | Novikov Restaurant Group |
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